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UNIT-I : Economic Environment
 External and Internal Environment
 PEST / PESTEL Analysis
 Environmental Analysis – Scanning, Monitoring, Forecasting and Assessing the Current and Future Environmental Changes.
 Liberalization, Privatization and Globalization of Economy.
 Social, Political and Economic Consequences of globalization.
 Structure of the Economy, Inflation and GDP

UNIT-II : Political and Legal Environment
 Democracy, Political Diversity, Politics and Markets
 Bureaucracy, Corruption Level, Societal Outlook and Orientation
 Roles of Government: a) Regulatory Role – Fiscal, Monetary and Industrial Policies, Tax Policies, Education and Employment Laws b) Promotional Role c) Entrepreneurial Role d) Planning Role

UNIT-III : Socio-Cultural Environnent
 Population & its Growth Rate, Education Levels, Age Distribution and Life Expectancy Rates
 Family Size and Structures, Gender Distribution, Religion, Nationality and Beliefs and Minorities
 Social classes and Lifestyle, Average Disposable Income
 Attitude towards Product Quality and Customer Service, Buying Habits, Environmental Consciousness, Work and Leisure, Health Consciousness, Risk Taking Ability.

UNIT-IV : Technological Environment
 Basic Infrastructure Level - Energy, Transport, Communication, Science and Technology.
 Research and Development, Product and Process Innovation, Rate of Technological Change and Penetration Levels, Protection of Intellectual Property Rights
 Technological Leadership and Followers, Technology and Competitive Advantage, Time Lags in Technology Introduction, Adaptation, Transfer of Technology
 Internet Infrastructure

UNIT-V : Global Environment
 International Relations - MNCs
 World Trade Organization, Competition
 FDI, FPI, Special Economic Zone
 Environmental Issues
 Outsourcing and Collaboration
 Sustainable Development