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Retail & Rural Marketing (Code: MBANEM1)

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Retail & Rural Marketing Retail & Rural Marketing
 

Retail & Rural Marketing  SOLVED PAPERS AND GUESS 

 

Product Details: Retail & Rural Marketing  SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2016-17 

 

        RATING OF BOOK: EXCELLENT

Retail management


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other ignou book solutions now mehta solutions brings top solutions for PERIYAR UNIVERSITY . this Retail & Rural Marketing  contains previous year solved papers plus faculty important questions and answers specially for PERIYAR UNIVERSITY .questions and answers are specially design specially for PERIYAR UNIVERSITY students .

 

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Unit I:
Retailing – Definition, Functions, Importance, Types of retailing – Store and Non store – Retailing in India – Current scenario – Consumer buying decision process – Influencing factors, Consumer shopping behavior – Impact of IT in retailing.
Unit II:
Retail location decision – Trading area analysis – Types of location site evaluation – Store design – Layout and space management – Visual merchandising and displays – Retail pricing - approaches, influencing factors.
Unit III:
Retail promotion – Setting objectives – Role of advertising – Sales promotion – Personal selling – Public relations and relationship marketing inretailing – Human resource issues and considerations – Customer service management – Consumerism and ethics in retailing.
Unit IV:
Rural marketing – Definition and importance – Characteristics of Rural markets – Problems and challenges in Rural marketing – Profile of the Rural consumer – Factors influencing Rural consumer behavior - Rural STP – Rural marketing strategy.
Unit V:
Marketing Mix for Rural Market – Rural Product – Rural price – Ruraldistribution – Rural communication.

Old price: 320.00 Rs
Price: 320.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
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