MPDBA/HR-204 MARKING MANAGEMENT

    Assignment-1

1.Explain the significance of marketing information system. Give an overview of marketing research process

2.What is market segmentation? Explain the bases for market segmentation

 3.Explain the influence of Family on the purchase behaviour of consumers with reference to purchase of evening out side food

4.“In India social class play considerable role in shaping consumer behaviour.” Elucidate

5.Explain the product life cycle stages and their implications

    Assignment-2

6.Explain various stages involved in new product development

7.Elucidate the factors that influence pricing decisions

8. i) How are products priced under different competitive conditions?

ii) Detergent X is priced at Rs 2.19 for 32 ounces whereas detergent Y is priced at Rs.1.99 for 26 ounces. Which brand is more attractive? Assuming equal quality which has better value? Is there a psychological reason to price this way?

9. Explain various sales forecasting methods with appropriate examples

10. Why do we need to give training to our sales personnel? Describe the criteria for proper evaluation of a training programme.