Module 1:

Introduction: Meaning & Definition, Role, Classification – Purpose of communication – Communication Process – Characteristics of successful communication – Importance of communication in management – Communication structure in organization – communication in conflict resolution - Communication in crisis. Communication and negotiation. Communication in a cross-cultural setting

Module 2:

Oral Communication: Meaning – Principles of successful oral communication – Barriers to communication – Conversation control – Reflection and Empathy: two sides of effective oral 23 communication. Modes of Oral Communication. Listening as a Communication Skill, Nonverbal communication.

Module 3:

Written Communication: Purpose of writing – Clarity in writing – Principles of effective writing – Approaching the writing process systematically: The 3X3 writing process for business communication: Pre writing – Writing – Revising – Specific writing features – Coherence – Electronic writing process.

Module 4:

Business Letters and Reports: Introduction to business letters – Types of Business Letters -Writing routine and persuasive letters – Positive and Negative messages Writing Reports:

Purpose, Kinds and Objectives of reports – Organization & Preparing reports, short and long reports Writing Proposals: Structure & preparation. Writing memos Media management: The press release – Press conference – Media interviews Group Communication: Meetings – Planning meetings – objectives – participants – timing –venue of meetings. Meeting Documentation: Notice, Agenda, and Resolution & Minutes.

Module 5:

Case Method of Learning: Understanding the case method of learning – Different types of cases – Difficulties and overcoming the difficulties of the case method – Reading a case properly (previewing, skimming, reading, scanning) – Case analysis approaches (Systems, Behavioural, Decision, Strategy) – Analyzing the case – Dos and don’ts for case preparation – Discussing and Presenting a Case Study

Module 6:

Presentation skills: What is a presentation – Elements of presentation – Designing & Delivering Business Presentations – Advanced Visual Support for Managers

Negotiation skills: What is negotiation – Nature and need for negotiation – Factors affecting negotiation – Stages of negotiation process – Negotiation strategies

Module 7:

Employment communication: Introduction – Composing Application Messages - Writing CVs – Group discussions – Interview skills Impact of Technological Advancement on Business Communication – Technology-enabled Communication - Communication networks – Intranet – Internet – e mails – SMS – teleconferencing – videoconferencing

Practical Components:

• Demonstrate the effect of noise as a barrier to communication

• Make students enact and analyze the non-verbal cues